Video marketing involves the creation, distribution, promotion and measurement of videos published by your brand. These videos are designed to slot into your sales funnel to empower customers and influence buying decisions.
Video content includes live and pre-recorded videos. Popular formats include reviews, recipes, presentations, live action, tutorials, tips and tricks, demos, promos, sales videos, corporate videos, animations, motion graphics and screencasts.
Videos are the best way to create a personal connection with your audience because they are intimate. People love watching videos, so much so that YouTube (owned by Google) is the second biggest search engine in the world behind Google.