In order to quickly build click data from Google Ads and gradually improve the websites’ product merchandising, our answer was to construct an eCommerce website on the WordPress platform. The business could continue to make sales while we worked on the substantial backend and design chores to improve the website. We achieved this by conducting effective Google Ad campaigns while utilising all the recommended Google techniques, such as intelligent bidding tactics on performance-based campaigns. In order to secure the website’s position in the online gifting industry for years to come, we optimised the datafeed and are currently working on a significant SEO strategy.