Mama Jewels is a popular gift company that is targeted towards moms and little ones. Our project was to help continue building their website and expand the business through PPC with a view to create a new revenue stream that is consistent and reliable. Furthermore, we have also focused on organic growth, with a bespoke SEO strategy for Mama Jewels.
The gifts industry is incredibly competitive. Niche gift businesses can often lose their voice in this vast sector. Additionally, building an experience that adheres to the company’s identity and ethics was the difficulty we faced. We overcame this through increasing the exposure of the website through an intense PPC campaign and a content velocity strategy for SEO. All of the product images and descriptions also required reformatting and SEO optimisation.
In order to quickly build click data from Google Ads and gradually improve the websites’ product merchandising, our answer was to construct an eCommerce website on the WordPress platform. The business could continue to make sales while we worked on the substantial backend and design chores to improve the website. We achieved this by conducting effective Google Ad campaigns while utilising all the recommended Google techniques, such as intelligent bidding tactics on performance-based campaigns. In order to secure the website’s position in the online gifting industry for years to come, we optimised the datafeed and are currently working on a significant SEO strategy.