Best Paid Search PPC Agency in Brighton
We are scaling specialists and can help your business to maximise its return on investment from pay per click platforms like Google Ads, Microsoft Ads and Paid Social.
What is PPC?
PPC stands for pay-per-click, where you pay every time a user clicks on your advert. Starting a pay per click campaign is a great way to gain intent based traffic to your website for both new and established businesses. PPC is often synonymous with “Google PPC” or “Google Ads” as it is the best PPC medium with 80% of all search traffic going through Google’s search engine.
Why Invest in PPC?
Most websites don’t receive significant traffic. That’s why businesses invest in per per click advertising so that they can immediately begin generating targeted traffic to their website. For most businesses PPC is a great way to kick start or scale your sales. It takes a few weeks for machine learning to understand your business goals, cost per acquisition and ROAS targets. But once it does, you can quickly scale your ad spend in order to generate a greater level of impression share for your website.
Creative Marketing (NW) Ltd is proud to be a Google Adwords Partner and manages over £1M of ad spend. We’re a results-driven pay per click agency, always looking to improve our clients’ PPC endeavours to bring down the cost per acquisition and increase your return on ad spend (ROAS). We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.
How Does PPC Work?
Our PPC agency in Brighton first spends time time to understand your business, your objectives, your competition and conduct in-depth keyword research. We also ensure that conversion tracking is properly setup on your Google analytics account and linked to your Google Ads account.
Next we setup a trial campaign with a small budget of £20 per day and continue to optimise and manage the campaign until we start to see conversions or conversion signals. It’s important to note that all campaigns begin with a data learning phase where Google builds data about your website and visitors.
Each week you will receive a report about your Google Ads performance which we build using Google Data studio. We carefully manage your cost per acquisition (CPA) and return on ad spend (ROAS).
Once we have around 30-60 conversions, we then review the overall profitability and pin down your cost per acquisition target based on a realistic review of your performance. We then scale the campaign and attempt to conquer the ads auction as fast as possible.
To craft a successful PPC campaign, our Google PPC management company will conduct extensive research into your business, industry, competition, and keywords to ensure that the strategy we build for you is designed for success.
We use ad extensions to the fullest extent by incorporating site, call, location and image extensions which help to improve your click through rates
Once we have a consistent conversion acquisition cost based on your budget, we then work to scale your campaign by introducing new campaign types including retargeting campaigns and also segmenting campaigns based on keyword performance.
We are data geeks in every sense of the word. The report we send you each week will be so detailed that it will blow your mind and contain every important metric that is relevant to your website and campaigns.
If you run a eCommerce website, we immediately setup Google merchant centre and pull all your products into a shopping campaign as Google shopping is a powerful way to generate sales for your products with transactional intent based clicks.
We then assess the performance and pin down what you can realistically expect as your CPA and ROAS. We figure out ways to make it work such as exploring the possibility of increasing prices, and products or making improvements to the conversion rates.
Once we have created your custom strategy, we start all advertising campaigns with a small trial budget of £20 to £50 per day, whilst the campaigns are in a learning phase.
We create compelling adverts using “power” keywords based on click psychology to maximise the potential click through-rate. We also ensure your landing page contains the relevant keywords.
Does PPC Work?
PPC certainly works and here are some great ppc and google ads statistics you should know. You wouldn’t see so many businesses invest millions in PPC if it didn’t work. They key is to work with an experienced PPC agency like ours based in Brighton, as we have cross-sector experience working with website from all kinds of sectors with different business goals. This allows us to deploy the best practices to your PPC advertising campaigns. We always start with a small budget first and then scale it up once we can see that you are generating a profitable return on investment.
Keyword Research
Our PPC team members have many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.
PPC Strategy & Implementation
PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams.