The challenge we had was creating the website from scratch in a matter of weeks. Ensuring we worked within the brand guidelines of Premier Inn was key. Premier Inn is known for being Britain’s most exceptional hotel brand that focuses on providing a great night’s sleep. We had to ensure, the mission statement for Premier Inn at home was reflected by an industry grade and secure website to handle the large amount of traffic expected. In addition, we had to build a profitable PPC campaign in a highly competitive bedding sector.