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An Instant Hit for Premier Inn at home

We've helped Premier Inn achieve a whopping 1300% ROAS and an exceptional 83% YOY growth for their new Premier Inn at home venture and it's just the start!

Client

Premier Inn at home

Service

Website, PPC

Industry

Hospitality Sector

ROAS

0 %

YOY Growth

0 %

YOY TRAFFIC

0 %

Client

Premier Inn at home

Service

Website & PPC

Industry

Hospitality Sector

The Project

We have had the extreme privilege of working very closely with the Whitbread group that owns Premier Inn to build from scratch the Premier Inn at home website as well as run numerous digital marketing campaigns.

The Challenge

The challenge we had was creating the website from scratch in a matter of weeks. Ensuring we worked within the brand guidelines of Premier Inn was key. Premier Inn is known for being Britain’s most exceptional hotel brand that focuses on providing a great night’s sleep. We had to ensure, the mission statement for Premier Inn at home was reflected by an industry grade and secure website to handle the large amount of traffic expected. In addition, we had to build a profitable PPC campaign in a highly competitive bedding sector.

Solution

Our solution was to use a popular CMS for swift execution as well as leverage our most talented in-house designers to ensure the brands prestigious values were upheld.

Results

The results have been astonishing and Premier inn at home has been a huge success with an 83% year-on-year growth and a 1300% return on ad spend.

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