Period: Jan 18 – On-Going
Business: Online Retailer of Second-Hand Smartphones
Objective: Digital Marketing Strategy
Having been in the industry of wholesaling second-hand and refurbished mobile phones for ten years, I Need A Mobile now wanted to launch in the retail sector and develop a strong brand identity in order to compete in the intensely competitive used mobile market.
The scope of our work involved creating a new look and feel for the brand as well as designing their new retail website. We also produced several videos including a TV commercial to help generate brand awareness to increase brand search terms.
- Design retail brand identity
- Design retail website
- Promotional Videos
- Social Media Marketing
- Email Marketing
- Optimise Website to improve conversion rates
In the first month of it’s launch, we exceeded I Need A Mobile’s sales targets from it’s website by 2000%. We are now heavily focusing on building on this success by expanding the digital marketing campaign to a wider range of pay per click avenues, re-targeting, social media and brand awareness campaigns.