Audio marketing is an important, yet more often than not, overlooked part of the business marketing process. Customers want assurance and confidence that they are dealing with a professional company. They want to speak to the relevant department and have a seamless experience with their enquiry. We can help you take advantage of audio marketing in a cost-effective way.
You most likely already know many reasons why blogging is important for your business. It helps establish thought leadership, build trust, and increase credibility. It can help you build relationships and engage with your audience as well as help you stand out from the crowd.
But perhaps most importantly it is to boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.
Email marketing remains central to many brands’ communications strategies. Whilst some predicted its demise a few years ago when social media became increasingly dominant, its death is by no means imminent.
In fact, thanks to the arrival of new technologies, which are making it “more interesting and engaging”, email is experiencing something of a revival, according to Saul Lopes, customer lifecycle lead at Virgin Holidays.
“It is becoming cool again,” he says. “Email is generating a lot of money and, in my opinion, it is having a rebirth; many companies are rethinking it.”
Graphic design is a key component of content marketing. Without visual content, you are missing a huge chunk of communication opportunities.
Graphic design is more than just pictures and drawings. It is the art of communication, and problem solving through imagery. For businesses this is an effective way to engage with customers. Graphic design is a key component in the marketing world overall to build brand awareness, and influence the customer’s decision making process.
Strategic content will encourage prospects to become customers, and in content marketing, graphic design is a visual piece to guide your customers through your intended message.
Just a few years ago, you could get away with building a social media marketing strategy halfheartedly with nothing much to lose. As long as you were present, you felt you were ticking the boxes right?
Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.
You can read this excellent article that explains 7 rea
Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2018, it’s vital to boost and ramp up your video marketing to connect with your audience.
Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.
Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2018, it’s vital to boost and ramp up your video marketing to connect with your audience.