BRANDING
& IDEATION

Our branding and ideation service is a complete creative process that allows every aspect of your identity to be created in an authentic way for your business. Far more than just an effective logo or representative tone of voice, as an agency, we work with you to secure a unique identity for your company that stands out against the rest.

What is Branding & Ideation?

Branding

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining design elements, your story or mission statement, and a consistent theme throughout all marketing communications. Here at Creative Marketing (NW) Ltd our design agency can help to create effective branding to help you differentiate from their competitors and build a loyal customer base.

Ideation

Ideation is the creative process of generating, developing, and communicating new ideas. Our agency works closely with you to develop creative direction. The result is an entirely authentic set of brand guidelines and assets, including logos, colours, typography, tone of voice, and other creative tools that make it easy for your team to share a unified image of your company within any setting.

What we offer

Our branding service will provide you with all the creative assets and guidelines required to reflect who you are, your values and what you want to achieve. Branding is more than a logo, it is a story that defines your raison d’être.

Why does your business need branding?

Creating a unique image for your business is more than just the visual identity. The correct representation of your company allows it to resonate with all stakeholders. The distinctiveness lies within the operations of your business at the deepest level. This service will enable you to review your current image, define your objectives, and create a powerful marketing strategy that is bound around exclusive messaging themes which will elevate your business. From email campaigns through to event banners, branding is apparent within all themes of market outreach.

Our agency is set apart from the rest by the strategic direction we weave throughout all styling choices. We don’t believe that rebranding every few years is the right thing to do. Instead, by cementing your branding into every facet of operations, you can create an image that grows and naturally develops with every business milestone.

If you want to appeal to customers and intimidate competitors, your business needs to get its branding spot on.

Four ways your business will benefit

01.

Competitive Advantage

Being competitive is more than just pricing wars. It’s about your business’s power within every stage of the purchasing journey. Professional branding ensures you are remembered and represents the time, money, and care poured into your business, which are elements that cannot be copied successfully.

02.

Market
Visibility

Whether using your branding to stand out on a physical product or a defined service, the correct branding will improve your chance of being seen. Given the saturated nature of most markets, this is a powerful way to enhance your brand’s reach.

03.

Long Term
Benefits

Choosing to spend the time and money now on securing a timeless and authentic brand identity means your business can naturally mature. This will allow you to secure consumers’ attention and make it easy for your company to be expanded upon without diluting your messaging.

04.

Professionalism

For both B2B and B2C companies, trust is a significant factor in engaging with a brand. A strong brand based on authentic operations ensures you make the best first impression and come across as an expert within your field.

Why choose Creative Marketing (NW) Ltd for this service?

As a full-service marketing agency based in Rochdale, we are trusted by instantly recognised brands, including Premier Inn and Workwear Global. We work with brands as a part of their team, considering what in-house company experts genuinely need and want. Our 100% satisfaction rate on Google, Yell, and Trust Pilot prove this. With all work done in-house but a team of UK based experts, we offer you a service that can be tailored for your own needs as we understand that no two teams are the same.

Our Processes

Consultation

To start the journey, we have a discovery call to discover what your brand is about and what you want to achieve. Being on the same page from day one is essential to us.

Market Research

We then carry out a thorough market and competitor research relevant to your brand to understand what factors you contend with. This is important as sometimes you can lose sight of exactly what is happening with your own industry when you are a part of it.

Concepts

With all of the background research in hand, our talented design team work on creatives, including logos, social tiles, and online mock-ups, to help secure the visual side of your branding. Everything else starts to fall into place once you are happy with the design side of things.

Brand Assets

Once we have you’re approval, we will build you a folder containing all your brand assets and brand guidelines so you can easily refer to them when required. If you would like us to update you’re digital platforms, we can do so too.

Our Case Studies

Branding Service FAQs

What do you mean by brand assets?

Strong branding is necessary for both online and offline presence. You can use your branding to create links between your website, social media, physical products, as well as generate a consistent branding experience for your internal office communications.

What format do you provide content in?

We provide you with all the core assets required to run you’re business including a logo, letterheads, social media profile cover pics, profile pics, email signatures and anything else required. We’re happy to provide you all you’re brand assets in any dimensions required.

Why is branding important to my business?

Branding is essential because it provides the company with a way to make decisions. Knowing how your business is best received and showcased can strategically position it within the market with complete ease. Branding allows customers to benefit from continuity, and familiarity and align themselves on a deeper level with the company, which results in long-standing relationships.

How can we measure the ROI from this work?

The beauty of branding is that it can improve so many areas of your business, which we find most exciting. We can work with you to put measurements in place of you can work on a department basis to see the improvements for yourself. Something as simple as website visits, product sales, or even your consumer research can give you peace of mind that your investment is worthy.

Will I be able to provide feedback during the process?

Of course. Our process heavily involves teamwork, so we will give you plenty of opportunities to input during our journey. You can also provide inputs and feedback anytime to our team.

What if I am unhappy with the creative concepts?

While we hope we can get things right the first time, sometimes revisions are needed, which is completely fine. Choosing your branding can be an overwhelming process which is why we back everything up with our research and evidence. We can provide you with all of our strategic inputs to help you understand our decisions and are happy to revisit any aspects you are unhappy with. For us, the journey is just as important as the destination.

How can brand guidelines be used by my company?

Continuity is key. From the letterheads your busy reception team send out to the high-profile emails sent by company directors that need succinct signature branding, your styling is reflected in every aspect of operations which is why it needs to be unique.

What pricing do you offer?

Please get in touch with us by email or schedule a discovery call so we can learn more about your branding requirements before providing a proposal.

Is the branding most effective for online or offline needs?

Strong branding is necessary for both online and offline presence. You can use your branding to create links between your website, social media, physical products, as well as generate a consistent branding experience for your internal office communications.

Brands we power