Pay Per Click (PPC) advertising is a system used by search engines to allow businesses and individuals alike the ability to place their page, link or product at the top of a relevant search result. The cost you pay is per click, hence the name, and it can be a very effective way to gain a lot of traffic in a short period of time.
PPC advertising, however, is not a long-term solution, which is why it must be strategically implemented for a specific goal such as to sell out an event or to get people to buy and use a new product. When it comes to PPC advertising, the most thought of advertising system is Google’s AdWords, but not considering other options is a huge mistake.
Google is not the only search engine in town, which is why diversifying your advertising efforts into Microsoft Advertising can actually result in more traffic and a more effective use of your marketing budget. Microsoft Advertising PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on. This means greater exposure, for less budget.