Google Adwords Remarketing & Retargeting Services

The principle behind remarketing and retargeting is that by re-engaging your customers, who have already shown an interest in your products or services, you can provoke them to complete the desired transaction.

What is Remarketing & Retargeting?

The principle behind remarketing and retargeting is that by re-engaging your customers, who have already shown an interest in your products or services, you can provoke them to complete the desired transaction.

Although the terms remarketing and retargeting are often used interchangeably, traditionally they were defined slightly differently. Remarketing was email centred and retargeting used cookies to display ads based on the visitor interactions with the website. They both had the same goals of increasing customer engagement, conversion rates and sales through targeted visibility, so very little difference was made between the two – especially since Google remarketing should be called Google retargeting under the old definitions.

What is Our Remarketing & Retargeting Process?

Creative Marketing works collaboratively with you to understand what actions you want the remarketing campaign to achieve. These typically fall into three categories:

  • Visitors who did not perform desired actions – left the landing page.
  • Visitors who reach a certain point of checkout and then leave – abandoned cart.
  • Visitors who didn’t see a page you wanted them to – needs content promotion.

Your goals help us to identify which pages need a remarketing tag, which network we should focus on to reach the relevant audience, how to tailor relevant ads and even whether custom pages should be adjusted or developed to reach your goals. We can then develop a metric-based strategy that is best suited to reach your goals.

Every objective is based on facts and figures to ensure that each decision is informed – boosting efficiency, performance and quality.

How Does Our Remarketing & Retargeting Campaign Work?

A successful remarketing and retargeting campaign will see your conversion rates improve dramatically as you re-engage visitors and entice them back to your site with improved display remarketing AdWords and email activities. Here’s how a remarketing campaign should be approached:

Reach relevant customers

The people you are targeting are not fresh visitors to your site; they have already shown a proactive response to the product and services that you offer. Remarketing reconnects relevant customers to your site and allows effective segmentation to further your reach.

Eliminate wasted budget

Because remarketing targets an already relevant market, the ROI of a retargeting campaign is significant and eliminates the risk of wasting your budget. Your strategy should include options for you to be able to limit how and where your ad is seen, so that you can target the most profitable opportunities.

Campaign strategy

Depending on your business goals, the strategy that is developed to help you reach them should be bespoke for your business. It should be clearly defined but agile and dynamic enough to cope with any identified trends that develop. Your strategy should address the limit the times a visitor sees your ad, schedule the times that an ad will be displayed, and accelerate the time between a visitor seeing your ad and leaving the site so that your campaign performs effectively and within budget.


At the heart of anything to do with digital services, reporting and analysis of metrics are central to developing an effective campaign. Without adequate reporting, your strategy will lack direction and you will not be able to track its success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Remarketing & Retargeting Management Benefits

Creative Marketing has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

We have helped many clients succeeded in digital marketing such as Premier Inn At Home, Bespoke Plates, Escape Now, I-Sells, PPC Concrete Products, Workwear GlobalI Need A Mobile and more.

Deep PPC Understanding

Our PPC team members have many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

PPC Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Remarketing & Retargeting Management Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a instagram advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your live instagram advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Remarketing & Retargeting FAQs

What Is The Difference Between Organic & Paid Results?

When a marketing strategy is tailored for organic results, it uses SEO techniques to help the brand appear higher up in the search results organically, doing so by improving page authority and link building. Paid results is where businesses can bypass this and instead get a prominent spot within a search result by paying for it, most commonly through a Google ad that appears at the top of the page.

Why Is It Important To Do Paid Search?

Paid search is important because it can provide another way alongside your link building to help drive more traffic to your website from search engines. Furthermore, using paid adverts helps ensure that the type of traffic you’re getting is relevant, as it targets important keywords that are being searched by potential customers.

What Different Types Of Paid Search Are There?

There are plenty of different paid search options that businesses can utilise. The most often used is Google Ads, but there is also Microsoft advertising, display advertising and programmatic advertising. All have their own benefits and interesting quirks, making it a good strategy to use a variety of different options.

Where Will My Ads Appear?

That depends on the type of paid search service you implement. Google Ads will have your adverts appear at the top of search results, display and programmatic advertising will have your ads appear on suitable webpages and blogs that match your niche, and Microsoft ads will appear on Bing as well as devices’ taskbar when opened.

What Is Match Type And What Do Exact, Phrase, Broad And Negative Mean?

When creating a PPC match type, you’re essentially telling Google how you want your ads to match user searches. Exact match types means your advert only appears when your keyword or direct synonyms of that keyword are searched by a user. Phrase is when your ad only appears when your keyword phrase is entered in the exact order of your advert, regardless of if there’s any text before or after that phrase. Broad match is where your advert may appear when any word in your key phrase is searched, in any order, whereas negative types is where your advert doesn’t appear when this keyword is searched.

How Quickly Will I Get Results?

Paid search can take time to work effectively, so you shouldn’t expect to see instant results. Instead, the effects of your paid search campaign should become more obvious after around three months on average.

Is Paid Search Right For My Business

The majority of businesses will benefit from a paid search campaign, due to how it can help your search engine rankings and attract more customers to your business of a higher value.

Why Should I Use Creative Marketing For Paid Search

Because we’re tremendous at it! We’ve been helping businesses maximise their paid social for years, so we’re confident that we’ll be able to provide an awesome service for you.