The flagship 2026 edition of Creative Marketing Research's annual UK report on the state of AI in marketing — built to be cited.
41% of UK marketing leaders rank AI capability as a top-three 2026 budget priority — ahead of brand, content, and CRM for the first time on record.
The UK AI-leader brand cohort reports 28% lower blended CAC and 34% higher revenue per marketing employee than the AI-laggard cohort. The gap is widening.
Methodology: UK Marketing Leadership Survey 2026 (n=412), anonymised Creative Marketing Group benchmark panel, and the continuous discipline-by-discipline AI adoption tracker.
Published by Creative Marketing Research, the independent research division of Creative Marketing Group. Editor-in-Chief: Kasim Javed.