Synergy approached us to help grow their lead generation. We setup a multi-layered strategy that will help level up their business as a whole. We started by re-designing their website to optimise it for lead conversions. Then we setup Google Ads PPC and robust SEO campaigns, hoping to propel synergy to as many potential leads as possible.
The challenge this sector provides are attaining qualified leads. Many people call the number which is great but send enquiries that are irrelevant to the service. People use visa immigration agency related keywords for general UK Visa support which are different services. This is a notorious problem in this industry but we had it indentified and planned around it.
We created visa specific campaigns to narrow down to a more specific service, this targeting had a robust and consistent process including adding negative keywords to the campaign. The results have been fantastic with a lead being generated every £5.00-£6.00 for services that are priced at £2,000+. There is still a fair amount of irrelevant leads, but it has significantly reduced and continues to get better.
Our results have resulted in a 100% increase in Ad Spend Growth, every week we are continually refining and honing in on our ad words targeting stratergy, allowing us to convert our leads into better potential customers for Synergy.