AI is not a tool inside marketing — it is becoming the operating layer of marketing itself.
The shift is structural: customer discovery is moving from search engines to answer engines, creative is moving from briefs to prompts, and media buying is moving from humans-in-the-loop to humans-on-the-loop.
UK marketers have a narrow 18-month window to rebuild their stack, team shape, and measurement model around AI-first principles before incumbents lock in the next decade of distribution.
By Kasim Javed, CEO and Founder of Creative Marketing Group.