We began by devloping the website so customers can seamlessly easily order food for collection. Then we focused on Google PPC campaigns combined with rebust SEO refinement allowing us to capture and monitised a lot of attention on the first google page where every business is fighting to be. We also Improved their google listing allowing users to see them before their competitors. To tie this complex marketing strategy together we also made use of email marketing, this meant customers were kept within The Kebab House ecosystem, being made aware of sales and offers which created a new wave of loyal recurring customers.