UK marketing job postings down 18% YoY in Q2 2026 — but the picture beneath is structural restructuring, not net loss. Junior roles collapsing; mid- and senior strategic roles stable; AI-native roles up sharply.
Fastest-growing UK roles 2026: AI ops / prompt engineering (+96% YoY), GEO specialist (+88%), causal measurement / MMM analyst (+71%), AI-led creative director (+34%).
Fastest-shrinking: junior copywriter (-44%), entry SEO writer (-41%), media trafficker (-39%), junior PPC executive (-35%).
The UK marketing org chart is flattening, not shrinking. Senior-to-junior posting ratio: 3.4× (was 1.7× two years ago).
Published quarterly by Creative Marketing Research with full methodology.