Google AI Overviews now appear on an estimated 47% of UK informational queries and 22% of UK commercial queries in Q2 2026.
On queries where an AI Overview is present, average CTR to the top UK organic result is down 31% YoY. Editorial publishers seeing -22% organic sessions; software documentation -34%.
Citation share — the percentage of AI Overview answers in your query universe that cite your domain — has become the dominant leading indicator of UK organic traffic resilience.
Brand-led queries are largely intact (~8% AI Overview coverage). The most resilient remaining UK organic surface.
Updated quarterly by Creative Marketing Research.