Well Medic are a popular online educational platform that deliver online courses for student GP’s. Well Medic has built its reputation through Google Ads sales. Our project was to build the company a website and market it with a view to create a new revenue stream whilst raising awareness about Well Medic.
The challenge we had was Well Medic was a new business. On a website the goal is to build an experience that is in line with the company’s branding and ethos. The main purpose was to generate sales for Well Medic. Since the company had never had a proper website, absolutely everything needed doing including organising the products in categories as well as writing professional descriptions. In addition, all the product pictures needed reformatting and optimising.
Our solution was to build an eCommerce website on WordPress as quick as possible with a view to begin building click data from Google Ads. This way the company could begin to generate leads and to sell whilst we worked on the heavy load of tasks for the website backend and design. Our plan was executed perfectly and we have been able to make the company grow, month by month! This means the company has increased its size and profits by 30% in the space of 3 months. We did this through running quality Google Ad campaigns using all the best Google practices including smart bidding strategies on performance max campaigns.