Content is everything you consume and take information from. This could be an article, infographic, video, podcast, gif, quarterly report, peer research, an e-book or anything else that you read, watch or listen to online or offline.
The page you have visited today has content on it. The words you are reading now are that content. More specifically, the words you are reading now are a type of content called ‘copy’ – the product produced from ‘copywriting’.
Content is always produced for a specific business purpose. This is why there are so many different formats. Content has evolved over time to be more visual, the result of an online world where so much information competes for attention.