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Top 100 Digital Marketing Stats of 2023

We at Creative Marketing (NW) Ltd understand that digital marketing is key in being an established business, we are a bespoke digital marketing agency that help our clients get the very best out of their online presence, whilst refining it for as much engagement as possible. 

We thought it would be a great help to those looking to learn about digital marketing, as well as those looking to expand their digital marketing knowledge, we decided to provide 100 digital marketing stats to provide insight for anybody looking to make the most of their marketing plans. 

Our compilation of statistics has been broken down into 4 areas.

  • Social Media
  • SEO
  • Content
  • Engagement

Though many important factors inhabit the subject of Digital Marketing, we feel these four are vital in understanding the current age of digital marketing. Each subject will contain 25 stats, with links to the referenced stat for those who want the deepest understanding.

Without further delay, here are 25 stats on Social Media.

Social Media

Social media can be harnessed as a tool to drive engagement and traffic to a website, business, service etc. Any user of social media will be familiar with the advent of advertisements appearing on their social media platforms. 

For any fledgling or established business, this can grant access to a new audience either locally or globally, depending on how it is handled. So with this in mind, let’s share some stats about social media that can influence or kick-start your journey into digital marketing.

  1. As of 2022, over half (58.4%) of the global population of the world are active social media users. This equates to 4.62 billion people. 
  2. Ad spending in the Social Media Advertising segment is projected to reach US$268.70bn in 2023.
  3. In terms of popularity in the UK, Whatsapp is the most popular platform, followed by Facebook, Facebook Messenger, Instagram & Twitter.
  4. On average, adults in the UK spend 4 hours online each day.
  5. Globally, Facebook is the most used social media platform, with 67.67% of all social media users having a Facebook account.
  6. As of Q2 in 2022, Facebook’s average revenue per user became $9.82
  7. Technically, Youtube is the largest search engine used after Google. Youtube not only provides a platform for creators, but for some it allows them to find an answer to a question they ask, with ‘how to’ videos being a great example. When optimised for a business, Youtube is a massive advantage to any business harnessing digital marketing.
  8. 95% of internet users aged between 18-34 will follow at least one brand on social media (the aim is for your brand to be one of them!)
  9. Social consciousness is important for 70% of consumers, however, paradoxically 55% of consumers believe their values are important enough to boycott brands that would contradict those values. (Media.Sproutsocial page 11)
  10.  66% of consumers believe that brands can make a real change in the world by taking a stand on social issues on social media. (Media.Sproutsocial page 11)
  11. 43% of consumers want brands to take a stance on social issues when it directly affects the business. (Media.Sproutsocial page 12)
  12. When it comes to how a brand should take a stand, 40% of consumers believe it should be done by collaborating with a relevant nonprofit (Media. Sproutsocial page 18)
  13. 2022 was expected to generate $75.3 Billion in social-ad spending.
  14. B2B marketers see a higher engagement and better ROI on TikTok than marketers for B2C brands. (State of Inbound Marketing trends page 48)
  15. It has been found that posts with photos/illustrations get 650 times more engagement than posts that only contain text.
  16. Social media was found to be the top marketing channel of 2022, with SEO coming in 6th place. (State of Inbound Marketing trends page 9)
  17. “Edutainment” content is predicted to be critical for engagement and is a good way to create a following for your brand via social media. This can come in the form of creating a video addressing what your brand does and how it can help the viewer. If your business already has a social media following, creating videos that address FAQs from customers also furthers brand engagement. 
  18. Tik-Tok is the fastest-growing social media channel with 100% growth between 2020-2022.
  19. The number of social media users increased by 137 million users from January 2022 to January 2023.
  20. It is projected that by 2027 the USA will have a whopping $130.5 billion of total social media ad spending will be generated through mobile.
  21. Instagram offers the highest ROI for selling products, followed by Facebook & YouTube.
  22. Reels take up 30% of the total time Instagram users spend on the app. This means a business that takes advantage of using reels could have the edge over those that do not.
  23. LinkedIn is generally known as a network for professionals which has over 900 million users in over 200 countries. As a user, you can connect with other professionals across almost any industry. Which can prove vital for a business looking to expand its recruitment process.
  24. TikTok has over 1 billion active users globally, presenting an opportunity for any business to get a new audience.
  25. With an average of almost 24 hours a month spent on TikTok by users, this further reinforces its popularity and how a business can use this to its advantage.

With these 25 stats in hand, we hope you are armed with the knowledge to expand your brand in the ever-expanding social media landscape.  We will now deliver 25 stats on the next subject, SEO.

SEO

SEO, also known as search engine optimisation, is the process of improving the amount of traffic that can be obtained by a website from search engines. SEO aims to attract unpaid traffic or an “organic reach”. 

If used correctly, SEO can expand your business to new audiences far & wide among those whose first step is using a search engine.

  1.  93% of online experiences begin with using a search engine 
  2.  Google contains the highest percentage of users processing searches, with 85.55% of all searches coming through Google.
  3. In 2022, 17% of marketers implemented some form of automation, (including but not limited to AI) as part of their strategies. (State of Inbound Marketing trends page 49)
  4. 95% of marketers who have used short-form video content to increase engagement found the result to be successful. (State of Inbound Marketing trends page 50)
  5. The global SEO services market is projected to reach $103.24 Billion by 2025.  
  6. When ranking on their algorithms, Google makes use of 200 factors that can result in the site ranking higher or lower. 
  7. Pages with an average of 1447 words were ranked on the 1st page of an organic google search result.
  8. URLs that are shorter tend to have an advantage over long URLs
  9. Pages with more backlinks ranked higher than those without backlinks.
  10. Surprisingly, more than 66% of pages have ZERO backlinks. 
  11. On average, #1 search results on google contained 3.8x more backlinks than positions #2-10
  12. Having a higher domain rating directly correlates with the positioning on the search page. The higher the domain rating, the closer to the top (if not the top) the page will be on a search result page.
  13. There is zero correlation between the time it takes for a site to load with its ranking on the results page.
  14. Using multiple backlinks from more than one domain will rank a page higher as opposed to using multiple backlinks from one domain.
  15. Most title tags on Google’s first page contain keywords that are an exact or partial match of that search.
  16. 90.63% of pages get no organic search traffic from Google.
  17. Only 0.78 of Google searches actually went to the second page of the results and clicked something.
  18. The number one result on Google gets 27.6% of all clicks.